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Insurance Consulting


A Comprehensive Approach to Protection

At Purpose Comprehensive Wealth Management, we view insurance as an essential part of a holistic financial plan, not a standalone product. Our goal is to help ensure that your coverage aligns with your broader wealth strategy, protecting your family, business, and legacy.


We take a comprehensive view of your financial life, evaluating existing coverage within the context of your investments, estate plans, and long-term goals. When appropriate, we collaborate with trusted independent professionals, including our partners at Ballantyne Capital, to identify and implement solutions that best serve your needs.


Transparent and Unbiased

Purpose Comprehensive Wealth Management does not receive any compensation or commissions from insurance products. Any policy implementation is handled through a separate, unaffiliated broker-dealer, under our guidance and in alignment with your overall plan.This structure ensures that our advice remains objective, transparent, and always centered on your best interests.


Insurance Specialist



Jeff Lyons, CLU, LUTCF, FLMI Photo Jeff Lyons, CLU, LUTCF, FLMI Hover Photo
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Jeff Lyons, CLU, LUTCF, FLMI

Insurance Consultant – Partner, Ballantyne Capital

Troy Bystol

Jeff Lyons, CLU, LUTCF, FLMI

Insurance Specialist - Founder Ballantyne Capital



With more than 50 years of experience in the financial services industry, Jeff Lyons brings a lifetime of expertise and passion to Purpose clients. After founding and growing Ballantyne Capital, Purpose Comprehensive Wealth Management is privileged to partner with Jeff as a trusted insurance consultant.

As a Chartered Life Underwriter (CLU), Life Underwriter Training Council Fellow (LUTCF), and Fellow of the Life Management Institute (FLMI), Jeff has built a distinguished career dedicated to helping clients identify and implement insurance solutions tailored to their unique needs.

A proud member of the industry’s prestigious Million Dollar Round Table, Jeff is recognized for his commitment to excellence, ethical standards, and enduring client relationships. His partnership with Purpose reflects his belief in holistic financial planning and the essential role insurance plays in protecting and growing wealth.

Based in Charlotte, North Carolina, Jeff balances his professional dedication with personal passions that include flying, sailing, and golf.